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Enhance your business growth with an effective data-driven strategy

In today’s competitive digital landscape, businesses must adopt a data-driven strategy to maximize their return on investment (ROI) and stay ahead of the curve. A data-driven approach uses insights from web analytics and performance metrics to make informed decisions, ensuring every marketing spent effectively.

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Data-Driven strategy

By analyzing customer behavior, tracking website performance, and utilizing advanced tools like Google Analytics or other web analytic platforms, businesses can identify trends, optimize conversion paths, and improve user experience. A data-driven strategy not only increases traffic but also enhances the likelihood of conversion, leading to a higher ROI.

What I Do for You

Web Analytics

Setting up a robust website tracking infrastructure is crucial for accurate data collection. This involves configuring Google Analytics, Google Tag Manager, and social media pixels to ensure seamless tracking and insightful analysis.

Google Ads

Maximize your reach with various types of Google Ads by targeting potential audiences. Leverage advanced targeting like remarketing, customized messaging, and data-driven strategies to connect with users most likely to convert.

Social Media Ads

Reach your ideal audience with social media Ads, by using detailed targeting options, engaging creatives, and strategic placements. Connect with users who matter most and drive impactful results for your brand and business.

C R O

Conversion Rate Optimization enhances your website’s performance by turning visitors into customers. Through data analysis, user testing, and experience improvements, it heps to boosts conversion rates and drives business growth.

Report Visualization

Effective reporting and visualization turn raw data into actionable insights. By using clear, visually compelling dashboards, you can simplify complex data, enabling better decision-making and driving strategic business outcomes.

SEO

On-page SEO and technical SEO are essential for boosting your website’s visibility. By optimizing content, improving site structure, and ensuring fast load times, you can enhance user experience and rank higher on search engines.

Mannan | web analytics | data- driven strategy | social media ads expert

Hi there, I am Mannan. As an expert in data-driven strategies across digital channels, I specialize in using web analytics to uncover actionable insights that drive performance. By deeply understanding user behavior and tracking key metrics, I am able to develop strategies that optimize every aspect of digital marketing efforts. My expertise lies in harnessing the power of data to make informed decisions that significantly enhance campaign performance and maximize return on investment.

I have a keen focus on social media ads and conversion rate optimization (CRO), ensuring that every campaign is not only effective but also efficient. My approach involves meticulous planning and continuous optimization to guarantee that each ad spend yields the highest possible returns. I leverage advanced tools like Google Analytics 4 and Google Tag Manager to track and analyze user interactions across platforms, providing a comprehensive view of the customer journey.

Additionally, I am proficient in managing Google ads and social media ad campaigns, using precise targeting and creative strategies to reach the right audience at the right time. My goal is to help businesses grow by increasing brand visibility, driving targeted traffic, and converting visitors into loyal customers. Whether it’s through fine-tuning ad creatives or optimizing landing pages for better conversions, I am dedicated to delivering results that exceed expectations.

My approach and workflow.

Auditing

Auditing is essential to ensure your digital marketing campaigns are running effectively. By auditing web analytics, Google Ads, and social media ads, you can uncover inefficiencies and areas for improvement. A comprehensive audit of website analysis helps you understand user behavior on your website.

 It uncovers traffic sources, conversion metrics, and bounce rate figures. With this data, you can refine your Google Ads strategy, targeting the right audience with relevant ads that boost ROI. Similarly, auditing your social media ads is crucial to determining which platforms and creatives are performing well.

A Google Ads audit involves reviewing keyword performance, bidding strategies, and ad copy. This ensures that your budget is spent effectively and that your ads are optimized for high search intent. Regular auditing leads to continuous improvement, allowing your campaigns to evolve and remain competitive in a dynamic digital landscape.

Planning

In digital marketing, planning is the foundation of success. A well-structured plan allows you to set clear goals, allocate resources efficiently, and ensure that each campaign runs smoothly. Whether using web analytics to track performance, Google Ads for paid traffic, or social media ads to engage users, a solid plan ensures that each element works harmoniously.

Planning begins with understanding your target audience. Using insights from web analytics, you can pinpoint your audience’s preferences, behaviors, and needs. This empowers you to develop targeted Google Ads and social media strategies that engage potential clients. Additionally, setting measurable goals is key. Objectives such as increasing ROI or boosting CTR (click-through rate) on Google Ads help to focus efforts and evaluate success.

Finally, a plan should be adaptable. Digital trends change quickly, and a flexible strategy ensures you can adjust your campaigns based on new web analytics data or changes in Google’s advertising platform.

Implementing

Once your planning and auditing processes are complete, you must implement your digital marketing strategies. Successful implementation involves executing campaigns across web analytics, Google Ads, and social media ads with precision.

When implementing Google Ads, ensure your ads are highly targeted, using relevant keywords that align with user intent. Leveraging insights from web analytics, such as high-traffic pages or conversion funnels, can help shape more effective campaigns. In social media ads, implementation is about crafting compelling creatives that resonate with your audience while ensuring ads are optimized for each platform’s unique format.

Furthermore, closely monitoring your campaigns post-implementation using web analytics tools is also crucial. This will allow you to make real-time adjustments to bidding strategies, audience segmentation, or ad creatives. The key to successful implementation relies on execution with constant monitoring and optimization, leading to measurable results and sustainable growth.

Performance marketing and data-driven strategy

For brands focused on performance marketing, data-driven strategy is the key to unlocking sustainable growth. Performance marketing relies heavily on real-time data, enabling marketers to refine campaigns continuously, target the right audience, and adjust spending based on actual performance. Metrics like customer acquisition cost (CAC), lifetime value (LTV), and click-through rates (CTR) become vital indicators of success. Additionally, implementing predictive analytics allows marketers to forecast future trends, making it easier to adapt strategies that boost ROI while minimizing wasted spend. In essence, coupling web analytics with performance marketing enables more targeted approaches and ensures the marketing efforts are measurable and scalable over time

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    Mannan