Financial Consultant's Website Tracking.
Overview:
As part of my role at a digital marketing agency, I led the implementation of a robust website tracking infrastructure for a financial consultant site. The goal was to gain deeper insights into user behavior, improve the user experience, and support data-driven decision-making in a competitive market.
Key Responsibilities:
- Set up lead form submission tracking
- Implement click tracking for email addresses and phone numbers
- Configure Google Ads conversion tracking
- Link Google Ads with Google Analytics 4 (GA4) for unified reporting
- LiveChat Tracking
- WhatsApp Call Button ClickÂ
Impact:
This setup enabled accurate conversion attribution and gave the marketing team valuable data to optimize the user journey and improve campaign performance..