Overview:
As part of my role at a digital marketing agency, I led the implementation of a robust website tracking infrastructure for a real estate platform. The goal was to gain deeper insights into user behavior, improve the user experience, and support data-driven decision-making in a competitive market.

Key Responsibilities:

• Set up lead form submission tracking
• Implement click tracking for email addresses and phone numbers
• Integrate Microsoft Clarity for session recording and heatmaps
• Configure Google Ads conversion tracking
• Link Google Ads with Google Analytics 4 (GA4) for unified reporting