Overview:
As part of my role at a digital marketing agency, I led the implementation of a robust website tracking infrastructure for an automation company. The goal was to gain deeper insights into user behavior, improve the user experience, and support data-driven decision-making in a competitive market. I did this website tracking remotely with AnyDesk.

Key Responsibilities:

• Set up Forminator lead form submission tracking
• Usercentric Cookiebot CMP Configure
• Implement click tracking for email addresses and phone numbers
• Configure Google Ads conversion tracking
• Link Google Ads with Google Analytics 4 (GA4) for unified reporting